[Blog] The British Are Coming! Part I: A Look at the Post-Election Healthcare System
(Trilliant Health, June 9, 2020)
The U.S. healthcare system has long relied on the commercially insured patient to underwrite the entire ecosystem; the supply has drastically, suddenly, and, perhaps, permanently shrunk.
[Article] How COVID-19 is Changing Hospitals' Marketing Strategies
(Becker's Health IT, June 9, 2020)
Hospitals and health systems are adjusting their messaging to patients and the public as the COVID-19 pandemic evolves. For many organizations, messaging is focused on safety and stories about their workers. Here, hospital and health system professionals share with Becker's Hospital Review how their marketing and communications strategies have changed.
