Hospitals across the country are seeing significant drops in emergency department visits as more patients avoid them during the COVID-19 pandemic. Adventist Health Lodi (Calif.) Memorial, a 150-bed community hospital, decided to address those fears head-on and encourage patients who needed emergency care to come to the hospital's ED.
Having seen a significant drop in COVID-19 cases, Atlantic Health System in Morristown, N.J., developed a five-tier ranking for how it will bring cases back to its hospitals. Amy Perry, senior vice president of integrated care delivery and CEO of the hospital division, discussed Atlantic Health’s strategy in this episode of The Check Up.
As hospitals rapidly alter their operations in response to the COVID-19 pandemic, healthcare marketing executives have made essential adjustments to their messaging strategies. Now, three healthcare marketing professionals share key trends in their marketing efforts during the pandemic.
Microsoft announced Tuesday a new cloud service designed specifically for healthcare, the first of many industry-specific cloud offerings. The tech giant said Microsoft Cloud for Healthcare brings together existing services like chatbots, Microsoft 365, Teams and Azure as well as future capabilities that deliver automation and efficiency on high-value workflows.